Amela Dizdarevic is PhD in Management Candidate at Aston Business School, Aston
University, Birmingham, UK. Within her doctoral research, Amela develops strategies how
inner-city shopping areas can enhance their attractiveness by embracing digital
Her passion for the investigation of innovative technologies in retailing can be traced back to
her marketing and product management positions within the world´s leading retail and
technology companies Media-Saturn and Amazon.
Further, as a lecturer at THI Business School, Ingolstadt, Germany, she passes on her
knowledge about retail information systems, business management and scientific work to
Her studies have been published in scientific journals like the Marketing Review St. Gallen
and numerous academic and business conferences across Europa and the USA. The British
Academy of Management has honoured her research with the Best Poster Award 2017 and
the Best Paper Award 2019.